Perhaps it would be better to ask support from one or more of the Yeti(r) competitors.
Offer exhibition booths, perhaps a competition for best of breed... Longest lasting frozen goods, most fire resistant, bullet proofing techniques with a demonstration, pre-show, at a local range. Oh, and world renown PAW fiction author Jerry D. Young speaking with an on-stage background of piles of competitor coolers.
Jerry, how long can you speak without going hoarse? How about multiple days? A weekend event?
Said only partly in jest... Go Jerry!